Becoming a Value-Adding Information Professional
Mary Ellen Bates
www.BatesInfo.com
(Amanda Kindle – moderator)
What we’ll cover:
- having a different mindset
- using fee-based services
- tips and strategies
What’s a value-added info pro? It is someone who provides answers, not just information. A data dump isn’t enough. We don’t let things look like search results – we clean it up.
This sometimes goes against our grain (and training) to “just present the facts, ma’amâ€
Different Mindset
Develop resources, skills and tools for additional high-end research:
Primary research
Information topography analysis (information about information) – where I found the answer or what I learned about the information, who’s writing about it or who’s talking about it.
Data analysis
Provide research services directly to you organization’s clients
Acknowledge that they are doing great research themselves these are ways that we can help them do more.
Be sure you know not only what your client wants, but why and in what context
Does this client need an dvalue lots of text?
• Charts, graphs, spreadsheets?
• Bullet points?
• Color or black/white?
Understand how your clients acquire and use information
• What other information do they use? Do they like Powerpoint?
• What does it look like? Does it have an executive summary?
• How distilled is it? Do they want the underlying articles?
How can you make your deliverables plug-and-play? The requestor is asking for the information for some reason – find out what they are going to do with the information.
Examine how you appear to your clients
Are you as user-friendly as a search engine?
No added value = no perceived value
Fee-based services
Use the special output features of the online services
Lots of Dialog features. – defined output, webcharts, rtf, xml output
The most valuable resource that you use each day is your time.
Tips and strategies – adding value to web content
Look for “information-dense†sources
Charts, graphs, tables, analysis – limit your search to pdf or xcl formats
Look for sources your client doesn’t have (or know about)
Telephone research, public records, invisible web content, podcasts, wikis encyclopedias – think of sources that won’t show up in traditional web searches.
www.Podscope.com has speech recognition of podcasts.
Use BlogPulse’s Trendsearch to demonstrate change in blogging over time
www.blogpulse.com/trend
When was a term used or how much use of the term was there over time?
Google Trends watches search word trends over time
www.google.com/trends
also maps news articles on these topics; explains why
Factiva has a similar charting of use of search terms to know when a term was heavily used.
See the My[search engine] features to create annotated bibliographies
Myweb2.search.yahoo.com
www.google.com/searchistory
mystuff.ask.com
a9.com
furl.net offers a similar service, using its Export feature. A social bookmarking service like delicio.us export to a website – the latest bibliography of websites.
Highlight the good stuff
Extract the good stuff
From both web sites and published material
Use Excel to generate charts and graphs
Always write cover memo, table of contents, executive summary – make the data look as friendly to the requestor as possible.
Brand everything
Seal it in PDF file
Use a distinctive cover: “Oh, it’s a report from the Research Center!â€
Have a graphic designer produce a format and logo
Look at the formatting of market research reports for ideas
I got some good ideas from Guideline’s (formerly Find/SVP’s) sample deliverables. How do they make the deliverable look attractive.
A few tools
Shorten URLs with snurl.com or digbig.com
Copernic summarizer – a useful tool to start the analysis/synthesis process
NewsBlaster – still in beta, but an interesting tool for summarization – not yet available to the public
www.cs.columbia.edu/nlp/newsblaster/
Dialog has a workshop on adding value
Quantum.dialog.com/training/workshops/addingvalue/
See Dialog’s “Successful Searching†documentation for report and User-defined output
Support.dialog.com/searchaids/success
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